SWITCH TO MARKETING AUTOMATION FOR FAST AND CONTINUED BUSINESS GROWTH

GO BEYOND TRADITIONAL MARKETING, AUTOMATE YOUR BUSINESS GROWTH

Every business owner running a digital marketing program, has that list of repetitive tasks – drafting and sending emails, follow-ups, reporting etc. which consumes a lot of their time and keeps them from focusing on errands that can have a bigger impact on the bottom line.

Marketing automation is a technology that allows you to automate those manual processes and shift your attention to more important aspects of your business. At technical level, well-thought out marketing campaigns help streamline different aspects of the marketing workflows with the goal of improving operational efficiency and closing more sales.

A lead management roadmap to move prospects through to the end of the sales funnel:

Create a list of targeted leads

Develop and implement campaigns

Measure campaign performance

Segment prospects and score leads

Direct qualified leads to CRM

Nurture warm leads

Analyze performance of campaigns

HOW CAN AN AUTOMATED MARKETING SOLUTION BENEFIT YOUR BUSINESS?

Bring in the right customers

Attract prospects that are likely to convert and generate revenue for your business. Educate them about your brand and product/service through customized emails, landing pages and social media promotions.

Build a solid foundation for long-term customer relationships

Customer retention is just as imperative as customer acquisition. Automatically build and execute highly personalized campaigns on various channels your customers love to engage in.

Increase sales and revenue from lucrative leads

Relevant customer data and analytics generated through marketing automation tools help you identify interested prospects/customers and target them at the right time to trigger sales.

MARKETING AUTOMATION AT 18TH TECHNOLOGY IN A NUTSHELL

The potential of marketing automation is its ability to reach out to your customers and place your brand top of mind. When done right, automated marketing opens the door to new B2B and B2C sales opportunities. The expert digital marketing automation team at 18th Technology, helps you streamline your marketing campaigns to target customers and prospects that matter most to your business.

Determining Current Business State & Objectives

We assess the performance of your current marketing strategy in terms of conversion and retention while helping you set informed goals to get the most out of your marketing budget and efforts.

Auditing Existing Content

Keeping your objective and different buyer personas in mind, we conduct a content audit to determine those pages that are getting quality traffic, keyword ranking and conversion. This helps us build a content strategy that can move you closer to your goals.

Creating a New Content Strategy

Utilizing the right automation software combined with comprehensive data captured from audit, we create content that matters to your target audience and can push your customers further in the sales funnel.

Reporting & Optimization

Measuring each stage of the marketing automation program closely allows us to create in-depth reports and determine best opportunities to generate sales and build strong customer relationships.

Think you are ready to automate your marketing?

Get in touch with one of our automation consultants for everything you want to know about marketing automation.

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