Every business owner running a digital marketing program, has that list of repetitive tasks – drafting and sending emails, follow-ups, reporting etc. which consumes a lot of their time and keeps them from focusing on errands that can have a bigger impact on the bottom line.
Marketing automation is a technology that allows you to automate those manual processes and shift your attention to more important aspects of your business. At technical level, well-thought out marketing campaigns help streamline different aspects of the marketing workflows with the goal of improving operational efficiency and closing more sales.
Create a list of targeted leads
Develop and implement campaigns
Measure campaign performance
Segment prospects and score leads
Direct qualified leads to CRM
Nurture warm leads
Analyze performance of campaigns
Attract prospects that are likely to convert and generate revenue for your business. Educate them about your brand and product/service through customized emails, landing pages and social media promotions.
Customer retention is just as imperative as customer acquisition. Automatically build and execute highly personalized campaigns on various channels your customers love to engage in.
Relevant customer data and analytics generated through marketing automation tools help you identify interested prospects/customers and target them at the right time to trigger sales.
The potential of marketing automation is its ability to reach out to your customers and place your brand top of mind. When done right, automated marketing opens the door to new B2B and B2C sales opportunities. The expert digital marketing automation team at 18th Technology, helps you streamline your marketing campaigns to target customers and prospects that matter most to your business.